Course Summary – “Advertising Media”:
In an increasingly competitive marketplace, golf clubs must take a pro-active stance in advertising their clubs products and services in order to maintain and increase revenues. This course looks at various advertising media available to clubs – from email marketing through to traditional print media.
– Advertising to our Visitor Data
– Advertising to Potential New Customers
– Purchasing & Creating Databases
– Seven Times to Exhaustion
– Advertising Timing
Completing the Course:
Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Advertising Media”.
Continuing Professional Development:
PGA Professionals will be credited with 15 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme.
This course also counts towards the “Driving Green Fee Revenues” and “Generating Membership Leads” Certificate courses.