Customer Data Collection
Course Summary – “Customer Data Collection”:
Collecting contact information from visitors and guests is a crucial building block to a cost-effective marketing plan. This course shows how 100% data collection can be achieved at any club.
– The Importance of Data Collection
– Techniques for Collecting Visitor Data
– What to Fill In
– Overcoming Staff and Customer Objections
– What Data to Collect
– Making Staff Accountable for Data Collection
Completing the Course:
Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Customer Data Collection”.
Continuing Professional Development:
PGA Professionals will be credited with 10 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme.
This course also counts towards the “Driving Green Fee Revenues” and “Generating Membership Leads” Certificate courses.