Customer Data Collection

Course Cost: £20.00 (exc.VAT)
PGA Member Cost: £15.00 (exc.VAT) – click here
Stewards Association Member Cost: £15.00 (exc.VAT) – click here
Material Matters Cost: £15.00 (exc.VAT) – click here

Study Time: Approximately 1 to 2 hours
Time Limit: 6-months to complete
Tutor Support: Included

Course Summary – “Customer Data Collection”:

Collecting contact information from visitors and guests is a crucial building block to a cost-effective marketing plan. This course shows how 100% data collection can be achieved at any club.


– The Importance of Data Collection
– Techniques for Collecting Visitor Data
– What to Fill In
– Overcoming Staff and Customer Objections
– What Data to Collect
– Making Staff Accountable for Data Collection
– Databases

Completing the Course:

Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Customer Data Collection”.

Continuing Professional Development:

PGA Professionals will be credited with 10 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme.

Certificate Qualification:

This course also counts towards the “Driving Green Fee Revenues” and “Generating Membership Leads” Certificate courses.