Golf Membership Leads & Appraisal
Course Summary – “Golf Membership Leads & Appraisals”:
The golf membership marketplace has never been more competitive. Consumers have the power with and unprecedented choice of clubs to join. This course examines the membership marketplace and takes an in-depth look at different membership categories, profiles of member and payment & contract options.
Part 1 – Membership Leads
– Membership Doom & Gloom!
– Membership v’s Green Fee Revenue
– Prospects & Leads
– Three Core Focuses to a Successful Membership
– Profiling Golfers
– Internal Sources of Membership Leads
Part 2 – Appraisal
– Analysing Your Current Membership
– Membership Categories
– Pricing Review
– Benefits & Privileges
– The Membership Benefits Matrix
– Payment Options
– Contract Lengths
– What do New Members Take Away?
Completing the Course:
Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Golf Membership Leads & Appraisals”.
Continuing Professional Development:
PGA Professionals will be credited with 20 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme.
This course also counts towards the “Generating Membership Leads” Certificate course.
Read what some of the delegates from this course have said about it.
“The course was extremely informative and broadened my knowledge of the many ways clubs can enhance their membership for future success.” Chris Berry, Newport, Wales
“Easy to understand and follow, went at my own pace and completed it in my own time without any problems.” Craig Daggitt, Bramall Park Golf Club, Greater Manchester
“This was a fresh, informative course which looks openly at the real issues facing golf membership recruitment in a positive and productive manner.” Rory O’Keefe, Stapleford Abbotts Golf Club, Essex
“Critical for any Manager, owner, secretary and realistically any committee or management personnel.” Andrew Smith, AMS Golf, East Sussex
“The course was very informative and very helpful in todays climate. It provided me with information which will enable me to help my club with membership issues and help to be proactive with recruitment.” Steven Tomkinson, Otley Golf Club, Leeds