Golf Membership Leads & Appraisal
Course Cost: £40.00 (exc.VAT)
Study Time: Approximately 3 to 4 hours
Time Limit: 6-months to complete
Tutor Support: Included
Course Summary – “Golf Membership Leads & Appraisals”:
The golf membership marketplace has never been more competitive. Consumers have the power with and unprecedented choice of clubs to join. This course examines the membership marketplace and takes an in-depth look at different membership categories, profiles of member and payment & contract options.
Part 1 – Membership Leads
– Membership Doom & Gloom!
– Membership v’s Green Fee Revenue
– Prospects & Leads
– Three Core Focuses to a Successful Membership
– Profiling Golfers
– Internal Sources of Membership Leads
Part 2 – Appraisal
– Analysing Your Current Membership
– Membership Categories
– Pricing Review
– Benefits & Privileges
– The Membership Benefits Matrix
– Payment Options
– Contract Lengths
– What do New Members Take Away?
Completing the Course:
Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Golf Membership Leads & Appraisals”.
Continuing Professional Development:
PGA Professionals will be credited with 20 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme. PGA Members also qualify for a preferential rate through enrolment via the PGA members website – click here.
This course also counts towards the “Generating Membership Leads” Certificate course.