Member Referral & Community Marketing

Course Cost: £40.00 (exc.VAT)
Study Time: Approximately 3 to 4 hours
Time Limit: 6-months to complete
Tutor Support: Included

Course Summary – “Member Referral & Community Marketing”:

This Modular course is in two parts. The first looks at the great opportunities available at many clubs in promoting member referral campaigns, or member-get-member promotions. The second looks at how a club can reach out the local community and help reduce the perceived barriers-to-entry that many non-golfers believe exist at golf clubs.

Content:

Part 1 – Member Referral
– The Benefits of Referral Marketing
– The Key to Successful Referrals
– Popular Referral Promotions
– Encouraging Member-Guest Play
– Point-of-Sale Referrals

Part 2 – Community Marketing
– The Essential Ingredients
– Reaching Out to the Community
– Successful Community Marketing Initiatives
– Getting the Word Out

Completing the Course:

Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Member Referral & Community Marketing”.

Continuing Professional Development:

PGA Professionals will be credited with 15 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme. PGA Members also qualify for a preferential rate through enrolment via the PGA members website – click here.

Certificate Qualification:

This course also counts towards the “Generating Membership Leads” Certificate course.