Member Referral & Community Marketing
Course Summary – “Member Referral & Community Marketing”:
This Modular course is in two parts. The first looks at the great opportunities available at many clubs in promoting member referral campaigns, or member-get-member promotions. The second looks at how a club can reach out the local community and help reduce the perceived barriers-to-entry that many non-golfers believe exist at golf clubs.
Part 1 – Member Referral
– The Benefits of Referral Marketing
– The Key to Successful Referrals
– Popular Referral Promotions
– Encouraging Member-Guest Play
– Point-of-Sale Referrals
Part 2 – Community Marketing
– The Essential Ingredients
– Reaching Out to the Community
– Successful Community Marketing Initiatives
– Getting the Word Out
Completing the Course:
Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Member Referral & Community Marketing”.
Continuing Professional Development:
PGA Professionals will be credited with 20 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme.
This course also counts towards the “Generating Membership Leads” Certificate course.
Read what some of the delegates from this course have said about it.
“I found the course to be full of good ideas and it to be presented in an easy to understand manner.” Mark Allen, Hillsborough Golf Club, Sheffield
“The course was incredibly informative with lots of great ideas that i can use to help my own club.” Steven Tomkinson, Otley Golf Club, Leeds