Member Referral & Community Marketing
Course Cost: £40.00 (exc.VAT)
Study Time: Approximately 3 to 4 hours
Time Limit: 6-months to complete
Tutor Support: Included
Course Summary – “Member Referral & Community Marketing”:
This Modular course is in two parts. The first looks at the great opportunities available at many clubs in promoting member referral campaigns, or member-get-member promotions. The second looks at how a club can reach out the local community and help reduce the perceived barriers-to-entry that many non-golfers believe exist at golf clubs.
Part 1 – Member Referral
– The Benefits of Referral Marketing
– The Key to Successful Referrals
– Popular Referral Promotions
– Encouraging Member-Guest Play
– Point-of-Sale Referrals
Part 2 – Community Marketing
– The Essential Ingredients
– Reaching Out to the Community
– Successful Community Marketing Initiatives
– Getting the Word Out
Completing the Course:
Delegates must complete the tutor-assessed end-of-course quiz to be awarded the “Promote Training Module in Member Referral & Community Marketing”.
Continuing Professional Development:
PGA Professionals will be credited with 15 CPD points by The PGA for successful completion/participation of this course, as part of the PGA’s Member Education Programme. PGA Members also qualify for a preferential rate through enrolment via the PGA members website – click here.
This course also counts towards the “Generating Membership Leads” Certificate course.