Promote Training, the first dedicated eLearning provider to the UK golf industry, has recently launched a new eLearning course entitled “Driving Green Fee Revenues” – focusing on promoting green fees.

The course, which includes approximately 25 hours of guided learning, focuses on the practical realities of promoting green fees through a golf club business.

Written by David Reeves and Matthew Orwin, of Promote Leisure and Golf & Leisure Marketing respectively, the course harvests the extensive experience and knowledge of both individuals gained over nearly 50 years combined work in the golf industry.

David comments, “This course focuses on the key issues and strategies that need to be employed in order to increase a club’s green fee income. It’s by no means theoretical – it’s a structured sharing of the best practices that both Matthew and I have employed, and witnessed, within the industry.”

The promoting green fees course covers issues such as customer data retention, effective promotions, inbound and outbound targeting, advertising media options, golf society sales and pricing strategies. It also comes with 3 template spreadsheets that delegates can tailor to their club and put straight into practice.

“There is an increasing focus on training and education within the golf industry which is great, however we believe there is still a lack of practical courses focused on the day-to-day realities of running a golf business. This course can be studied at home or at work and at the delegate’s own pace – there are no exams to sit or lectures to attend”.

Matthew continues, “The eLearning delivery format, plus our Learning Management System, makes it an accessible and effective educational experience full of real-life examples – both good and bad”.